Independence
Paid placement must never be presented as editorial judgement. Supplier-authored or supplier-funded material must be clearly identified, and commercial relationships must not determine ratings, moderation decisions or evidence labels.
No implied endorsement
GP Trusted Tools does not infer NHS approval, endorsement, accreditation, clinical validation, compliance, procurement eligibility or clinical-system integration from product marketing or observed use.
Reviews
Reviews represent the contributor’s experience in context. Negative reviews are not removed merely because they are negative. New submissions require human moderation and are not automatically published.
Conflicts and corrections
Vendor-authored submissions and material conflicts of interest are flagged for human review. Corrections should be made transparently when evidence changes or an error is identified.